Areas of Expertise

• Developing High-Performance Sales Teams
• Create Positive Sales Culture
• Business Development and Strategy
• Sales Strategy, Planning, Forecasting, and Budgeting
• Resource Planning
• Processes, System Enactment, CRM, KPIs
• New Market Implementation
• Distributor Management
• Key Account Management
• Sales Solutions, Execution & Results
• Marketing Execution and Brand Building
• Pricing Structures & Analysis
• Operational Efficiency
• Profit & Loss (P&L)
• Contract Negotiations

"Having worked with Kevin previously, he was one of my earliest hires, as we sought to grow our small company into the healthy, strong and sustainable mid-sized business it became. Having come from a large company, Kevin’s leap into a very small business required an entirely new way of doing business and developing people. After mastering the change Kevin became our most capable and successful Regional VP as our business tripled in size. Kevin is a top-quality individual and an expert on launching and building alcoholic beverage brands and growing and developing people. I would hire Kevin for any Sales related business needs again and again.”

-Tom Rose, VP of Sales and Marketing

"Kevin Furphy is a solid leader who consistently delivers commercial growth using a fusion of leadership, market analytics and unique problem-solving skills. He is a natural collaborator with a concise, compassionate, articulate communication style, who is dynamic and is a highly experienced business leader that inspires all to achieve extraordinary results. Kevin is driven by an entrepreneurial mindset, always challenging the status quo, and actively seeking new ways to create consumer demand, build efficiencies and ultimately drive revenue and consistent success for both the distributor and retailer."

-Tom Devney, Senor Vice President National Accounts

"As many small business owners have found, we are valued by our associations and our efficacy. I am proud to have played a small part in KevCo's development. I can say without question, that Kevin's pedigree, connections, work ethic and achievements will exponentially increase KevCo's client's results"

- Christopher R. Pappe, CEO

"Kevin Furphy is an exemplary leader, possessing a unique combination of market analytics and superior problem-solving capabilities, enabling him to generate sustainable strategic plans. His concise yet compassionate communication and style inspired our sales teams to reach exceptional performance levels. Moreover, Kevin's entrepreneurial drive pushes the boundaries by seeking and disrupting traditional strategies and sales efficiency while generating revenue. Kevin recruited and hired me, and I was part of a successful sales team under his direction. And that is robust evidence of his recruitment savvy. In addition, in part by implementing exemplary efficiency and facilitating consistent sales processes with his sales team, distributors, and retailer alike, helping achieve our plans year on year.”

-Dennis Richards, Region Manager

"I highly recommend Kevin for any sales leadership position without hesitation. Throughout our nine-year supplier partnership, Kevin and his high-performance team consistently provided invaluable relationships, direction, support, expertise, and accountability, which were instrumental in our success. His leadership and thought-out strategies led to significant growth in our core brand, and their clear annual business plans motivated us to excel in the market for new brand launches. Working with Kevin's team was a pleasure, as they have consistently demonstrated exceptional professionalism and industry-wide respect. In addition, their commitment to building sales plans that helped us deliver ambitious goals over multiple years has yielded excellent results.

 
- Keith Gass, Senior Vice President of Sales

“I worked for Kevin Furphy as his direct report for the first three years of my career at Diageo. Kevin is a highly driven leader focused on sales plan execution and personal career growth. Kevin mentored me into the leader I am today, helping to build a small, local team around me, giving me the tools to succeed, and always lending support as needed. We opened large distributors like Paradise Beverages in Hawaii, and it also taught me how to navigate challenging conversations with various customers. His keen focus on “executing the plan” led by example and promoted a consistent winning culture. Kevin was also very fair and respected the importance of work-life balance, which is critical in our often stressful business. Kevin always celebrated success, recognizing high performers on a team level and elevating the most significant achievements to high points in the organization. Kevin empowered his teams and ensured that he “always had our back” in every situation. Kevin built a team of High Performers, established the right processes for us to succeed, and held us accountable. I appreciate all Kevin did for me in my young career and his dedication to the company and our team.”

 - Dowell Heppe, Key Account Manager

"Kevin Furphy is a solid leader who consistently delivers commercial growth using a fusion of leadership, market analytics, and unique problem-solving skills. He is a natural collaborator with a concise, compassionate, articulate communication style dynamic and a highly experienced business leader who inspires all to achieve extraordinary results. In addition, Kevin is driven by an entrepreneurial mindset, constantly challenging the status quo and actively seeking new ways to create consumer demand, build efficiencies and ultimately drive revenue and consistent success for both the distributor and retailer. I have been a part of a team he hired, made, and developed into a successful sales team. In addition, Kevin brought us a world-class planning process that delivered results and engaged the Distributors to perform at their best..”

-Richard Gerwe, Director of Sales

“I’ve had the great pleasure of working internally and externally with Kevin Furphy over the last eight years. Kevin is a world-class professional, high-impact performer with a wealth of industry knowledge, experience, and relationships. In addition, Kevin possesses rare skill-sets as an industry executive, high-impact distributor manager, national accounts, strategic brand building, and problem solver. I cannot think of anyone in the alcohol industry I would trust more with your brands and route to market than Kevin.”

-Victor F. Spotloe Jr, Vice President of Sales

"Kevin Furphy is a remarkable leader and business visionary. I worked with Kevin for over twelve years and I witnessed his exceptional expertise in Distributor Management, Regional Marketing and Sales Director positions. He has an outstanding ability to foster relationships with others while driving value and direction. His communication style inspires those around him to achieve remarkable results through strategic a planning processes that challenge traditional standards. He was entrepreneurial yet compassionate in approach. His positive attitude and energy rubbed off on everyone working around him and created a great culture. I hired him many years ago and would recommended Kevin as a business leader.”

  -John DiMillo, Region Account Director

"During my Diageo career, I had the pleasure of working directly with Kevin for over 5 years in two different capacities….1) provided regional marketing support while he performed in a distributor management role and 2) served as my line manager in a regional marketing director role. The accolades are many, but no one is more driven to build brands and grow sales like Kevin. His vast industry knowledge, strategic planning to meet sales targets, operational experience, thought leadership and exceptional ability to develop & cultivate relationships both internally and externally are second to none. In the sales environment, the term “results-driven” is often overused. But in Kevin’s case, he personifies it..”

- Jim Rodman, National Sales Director

"I worked with Kevin Furphy at Total Beverage Solution for over 5 years. His role was Western Region VP; I reported directly to him in my role as Northwest Market Manager. When I started at TBS, I had over ten years experience in the beverage business. In my time working with Kevin, he taught me how to effectively manage a multi state distributor network with an emphasis on data analysis, maximizing profit through pricing and economies of scale, introducing new products to market and forecasting for business growth. He was a thorough, patient and innovative coach who focused on solutions to business driven objectives. His talent in finding solutions to complex issues was a result of his thorough attention to detail, insightful analysis and creativity.”

 
  -Megan Tufano, Region Manager